The concept of identity is central to the study of tourism. Ethnic, cultural, national, gender/sexual, and regional identities are not simply marketed for tourists, but these various dimensions of tourees’ identities can be reaffirmed or altered via tourism. Moreover, tourists’ identities are also challenged, asserted, or transformed via tourism experiences. Social scientists have underscored that Identities are not always biologically determined and unchanging. Rather, they are dynamic social constructs.  These identities are shaped, re-envisioned, and manipulated in tandem with encounters with others and in response to broader economic, ecological, and political factors.

 

We at STCPL believe, in this globalised , tech driven world being experienced by the present day youth and kids, often face a dilemma of identity crisis. These unique cultural tours we conduct within India primarily targeted at young minds, help alleviate some confusion and reinforce their connection to the roots of our ancient culture.